What does SEO involve?
As a professional SEO company, one of the first steps of an SEO campaign involves a comprehensive optimisation of the website's backend and frontend. This involves making sure that all content is written to the correct length, targeted keywords appear at the correct density on the page and, most importantly, there are no errors or issues with the website (e.g. speed or server issues). Making sure your site's meta tags and meta descriptions are optimised is also crucial for SEO.
Off page SEO refers to actions taken outside of the website to help increase its visibility in search engines. A great off-page strategy will focus on building high-quality backlinks to your website, as well as brand visibility through things like guest blogging and press releases. All of these elements come together to help raise your brand's presence and 'notability,' which help to boost search rankings. Off-page SEO works hand in hand with a good on-page SEO strategy.
In the Press
Press releases can be an incredibly powerful way to improve your website rankings on Google and also drive organic traffic to your site. However, it's very important that press releases are well written and niche-specific, otherwise they could have a negative effect on your overall rankings. As an SEO agency London, our content team can help write high-quality articles and get them inserted into digital magazines to help build your presence on the web.
With over 45 million social media users in the UK as of 2021, now more than ever platforms like Twitter, Instagram and Facebook are being used by businesses to promote products and services to users. Our social media team can help you rapidly grow your follower count and draft regular content to help keep your customers engaged. Get in touch with your project requirements: firstname.lastname@example.org and we'll get back to you as soon as possible.