How to rank your website on Google: is it easy?
By Elliot McHugh
There’s no doubt about it – SEO is hard. It’s a long process, and sometimes it can take years to even see your business break the first page on Google.
There’s so much content all over the web about SEO and web design – it can be hard to try and figure out who or what to believe. What’s the most important word in the world of SEO? Consistency. It takes months of consistent work to rank on Google for a keyword related to your niche – here’s 5 tips to help you get started with SEO:
1. Content is king
Content really is king in SEO. Google loves pages which are packed with keywords and content related to your niche. Don’t just write any old rubbish though. Make your content relevant and interesting for users. Try and solve people’s problems. A good place to start is to ask yourself – what problems did I face when trying to do ‘x’ task? If you can think of something, write about it or add it to a page o your site! FAQ’s are a great way to increase web page content whilst keeping things nice and tidy at the same time.
2. Optimise, optimise, optimise
As a web design company in Ealing, all the sites that we build are optimised for Google. By optimisation, I don’t just mean chucking a few relevant keywords into your pages. I mean optimising your meta title and meta descriptions, and also adding relevant headings on your pages (H1 tags) which are visible to the reader. Remember to focus on speed optimisation – ask your web designer to perform a speed test on your site and show you the results. A great tool to use is Google Page Speed Insights.
3. Get Linking!
Having other websites with high domain authority link back to your site is crucial. This can be tough in the early days of SEO, but spending time doing outreach campaigns (yes, reaching out by email) can be extremely beneficial for your site. The more backlinks your website gets, the more authority your site/domain will get. Think of a backlink like a ‘vote’ for your site – the more you get, the stronger your presence.
If you need a web designer or help with SEO, you can get in touch with us on 0208 054 0555 and we can help your business grow its presence online.
4. Become a blogger
I know you may not like the sound of this one, but blogging is a great way to increase the amount of content on your site. It can help you to rank for those pesky keywords that you’re currently not ranking for. You can always use websites like Neil Patel’s UberSuggest tool to find competitor websites. You can then read their blogs and try to mimic their content – don’t steal it though, as that’s plagiarism, and Google will lock you away for that. Just kidding, but really, they don’t like it, so don’t copy.
5. Get listed in Directories
Lots of ‘SEO Gurus’ may tell you that directory submissions are simply pointless for your SEO. But it’s just not true. Not only can ‘Follow link’ directories earn you a backlink (follow link meaning links that are actually valuable, unlike ‘No Follow’ links), but you can actually find customers through directories.
Let’s say you’re a Gardner in West London, and your website is listed on ‘so and so’s’ directory. A customer may stumble across your listing while looking for a Gardner in London. And bang, that’s potential business!
Be careful, though, don’t go crazy adding your website to every business directory on Google – keep things simple and find some of the top business directories related to your niche.
And that’s it – 5 tips for getting your SEO off the ground when you’ve just built a site.
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