Everything you need to know about SEO
17th October, 2021
By Elliot McHugh
When hiring a professional SEO company in the UK, you are making an investment in the future of your business online. There is no doubt that professional SEO services are necessary for driving your website to the top of the search engine results pages like Google and Bing. Experts will tell you that this is no easy feat, in fact it can take years of experience to learn how the search algorithms update and rank pages.
It’s important to note that SEO isn’t something you can do overnight. Professional SEO Services will help to make sure your site ranks higher than other sites in the natural or paid listings.
Maybe you’ve been burned in the past by an unreliable SEO company, or charged an agency for several months with little or no results.
Before hiring any professional SEO services company, it’s important to look over their portfolio of past work.
A good agency should be able to show you a variety of examples of their marketing services, like how ranking improvements positively affected their sales. Look also at the quality of their staff members.
Ideally, you want to hire a marketing company staffed with knowledgeable professionals who understand how internet marketing works. Are they approachable on the phone? Are they clear about the services they offer? Common red flags include huge promises, guaranteed rankings, or slow communication.
It’s also good to have an idea of what you’re looking for when hiring. What does ‘good’ look like to you? our other blog explores some of the important points when it comes to ranking a site. Be sure to question the business on these.
Once you feel that you’ve found the ideal professional services to meet your requirements, you need to decide whether you want to go with an SEO expert that offers “one-off” search engine optimisation, or a professional SEO services company that offers multiple digital services.
Going with the one-off option usually means a small marketing campaign using one or two keywords for a particular period of time. These types of campaign take longer to see results due to the limited number of marketing channels in use.
These campaigns are often a lot cheaper, great for small startups and may be enough to achieve some degree of success online.
If you’re set up to expand your online presence, then you’ll likely want to consider a professional SEO services company that offers a range of digital marketing services like PPC and social media management. This is great for eCommerce sites that need multiple avenues to generate sales.
Search Engine Optimisation is only one aspect of a successful online marketing campaign. Another important aspect of getting more targeted traffic to your website is to create inbound links from other websites – from quality sources.
An SEO agency that offers inbound links from other websites can help you get more links from quality sources and help improve your website rankings. You must make sure that these links are not spam, and there are a few things you need to look out for. A high quality link will have the following:
Have the potential to send referral traffic.
Topically aligns with your own website’s content. Quality links come from other web pages that cover a similar topic to your own.
Comes from a trusted source. Links are a vote of trust from one website to another, and the highest quality links come from the most trusted sources.
The role of a professional SEO service is to provide organic UK search engine results on sites like Google, Bing and Yahoo. When people search for products and services based on the keywords that are contained in your website, your site will be among the top results for these keywords. This is an ideal situation.
However, this is only possible if your site has been optimised effectively by a professional SEO company.
A professional SEO agency in the UK should be able to provide a range of services, including on-page optimization, off-page optimization, and social media marketing. Off-page SEO services include improving your inbound links with other relevant websites. They may also be able to improve your inbound ranking for particular key phrases and key combinations.
Off-page services can also include helping you increase your inbound traffic to your site through the use of effective linking techniques and press releases. In recent years, influencer marketing has become more popular, especially with the continued growth of sites like TikTok.
Remember, an in-house SEO would not offer as much flexibility as an independent professional.
There are many professional SEO services in the UK and it can be difficult to choose which one is right for your business needs. Ultimately, you want to choose an agency that offers the full range of digital marketing services, but also offers high-quality links and has good communication.
For help with this, you can talk to us using the contact form below or visiting our contact us page.